I have decided to create a photo persona for an ever increasing type of personality in Ireland, driven by the expansion of the technology industry and by Ireland being a really cool place to see and live in for non nationals.
There is huge cultural diversity in Ireland, and even in our company we have a large percentage of cultural diversity, with many having moved here for the positions, from many different countries.
So I created Amelie, who is young, hip and sassy, and is keen to meet new people by doing what she loves – drinking coffee! We will revise this as we go, but below is the proto persona. It will be interesting to see if the questions we ask will determine if this is a persona we should have high on our list!