So Jacinta and I had our first meeting F2F, and it was great!
We started by tuning up the problem we are hoping to solve – connect customers and coffee houses in an easier and rateable fashion, and to ensure the personality of both are catered for – a sort of a bi directional personalisation app for coffee.
For example, a coffee shop has a personality – it has characteristics or types, such as “eatery”, “takeaway”, “ambience”, “connectivity (wifi)”, “place to read”, “place to chat”, “coffee choice/selection”.
Likewise, users or customers of the coffee shop have characteristics. Whilst there are many types of users, such as students, professionals, artists, mums/dads, techies, etc, they have some things in common – some like cheap coffee, some like fast coffee, some like to sit down and read a book and destress, some like to surf web, some like to chat etc..
Even at this stage, we have decided to whittle down the # of users to just one – professionals. We have lots of them in our company and neighbouring companies, and it would be easy to get lots of user research done quickly.
Depending on how the users respond, and hence some of our questions may be around the following – The app may need to allow users to rate and refer a friend to a shop, and allow users to find similar users so they can trust the best reviews. The users would also need to be able to add coffee shops to the visited, recommended, need to visit, to ensure if our coffee is getting stale, then we can shake it up.
We finished the session by doing an empathy map to try to focus a little. It was a decent exercise, and we profiled a professional called “Jose”, who was an overseas professional starting a new life at a new company. See the below image for the empathy map.
We started grouping some of the post-its together to get a sense of the variation in the empathy sections. Next up now, we will have to continue our user research by starting to get some potential questions together to ask a series of professionals in our organisation. There is nice variety and diversity in the company, so it should be a good sample set.